Our Founding Team


Strategy at Obsidian Thorne is built by operators with firsthand experience. We bring decades of leadership across finance, operations, and growth strategy to help our clients design and execute at scale. We build the infrastructure that elevates a founder-led business into an organization that performs at scale. Our role is to translate vision into operational reality, ensuring that growth is no longer dependent on any one person. The result is a business with structure, momentum, and the capability to thrive beyond its founder.

Speak with Apple

Apple Levy

Founding Partner, Principal Strategist
Apple Levy is a nationally recognized operations advisor, business strategist, and author with more than 15 years of experience transforming founder-led organizations into scalable, performance-driven enterprises. She has coached hundreds of business leaders across the United States and built a reputation for installing the systems, structure, and leadership alignment needed to grow with clarity and control. Her career spans executive leadership, operational consulting, coaching, and strategic infrastructure design across service-based, construction, and B2B verticals.

She is the author of The Apple Effect, a framework for operational excellence and sustainable scale that has become a trusted resource for founders and executive teams looking to systematize growth, install leadership accountability, and increase enterprise value. Her work focuses on turning complexity into clarity and vision into execution.

Apple has served as a senior advisor to multimillion-dollar companies navigating growth, transition planning, and organizational restructuring. She has built performance systems that improve margin, retention, and scalability, with deep expertise in KPI architecture, SOP development, team alignment, and operational optimization. Her consulting approach is hands-on, data-informed, and focused on results that last beyond the founder.

Her work supports organizations preparing for exits, scaling past critical growth thresholds, and rebuilding internal systems to unlock long-term enterprise value. Apple’s impact is measured by clarity, performance, and repeatable success at scale.

AL Simpson

Founding Partner, M&A + Exit Strategy Coach
Albert Simpson is a veteran entrepreneur, coach, and advisor with over 20 years of experience building, scaling, and successfully exiting technology companies. He has co-founded and led multiple ventures, including IPM.domains (acquired by CentralNic) and eBrandSecure (acquired by CSC), serving Fortune 1000 and FTSE-listed companies across the globe.

Albert specializes in helping founders prepare their businesses for high-value exits. His consulting focuses on operational optimization, financial clarity, and strategic positioning – ensuring companies are structurally sound and market-ready when it’s time to sell.

With a strong background in executive leadership (CEO, COO, CRO), he brings a hands-on, strategic approach to scaling teams, driving profitability, and navigating complex M&A processes. Albert has worked on both sides of the table and knows what acquirers look for – and how to deliver it.

Areas of Expertise:
– Growth & Scale Strategy
– M&A Readiness & Exit Planning
– Revenue Optimization & Operational Efficiency
– Team Structuring & Executive Leadership
– Strategic Partnerships & Buy-Side Relationships
– Due Diligence Preparation (Legal, Financial, Operational)

Whether you’re growing toward acquisition or just starting to think about the next chapter, Albert provides actionable insights and practical support to help you build a company worth buying.

Speak with AL
Speak with Bill

Bill Wilson

Founding Partner, Financial Infrastructure Architect
Bill Wilson is a seasoned entrepreneur and executive coach with over 25 years of experience in driving operational excellence and financial performance across diverse industries. Having held pivotal roles such as CEO, CFO, and COO, he brings a rare combination of strategic vision and hands-on leadership that consistently delivers revenue growth and sustainable business transformation.

Bill has an exceptional ability to identify growth opportunities, streamline operations, and implement financial strategies that enhance profitability. His areas of expertise include budgeting, forecasting, M&A, and organizational restructuring – making him an invaluable partner for companies navigating complexity and scale.

He has founded and led multiple successful ventures, building high-performing teams and fostering cultures of accountability and innovation. His leadership style blends discipline with empathy, and his coaching consistently earns the trust of C-suite executives.

Bill also served as a first-year mentor in the USC Marshall School of Business Entrepreneur MBA Program, where he coached students on refining and launching future business ventures. He currently serves on the Board of Directors for Eloquence Communications, Inc.

Today, Bill continues to guide executives through critical inflection points – bringing clarity, stability, and long-term strategy to the table.

Serious About Scale. Ready for Results.

Partner with Obsidian Thorne to eliminate guesswork, engineer growth, and build a business that performs without compromise.

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