Who We Are Is How We Operate

We are architects of profit acceleration.
We enter quietly, embed deeply, and leave behind a machine that runs with precision and power. For founders in construction, trades, manufacturing, MEP, and home services, we build profit and revenue accelerators that transform operations and margins. We install. We embed. We deliver results that last.

The Obsidian Thorne Code

Obsidian is the founder’s journey, pressure forged, sharpened through fire, and unyielding.
Thorne is the system, the guardrails, the leverage points, and the mechanisms that protect margins and preserve legacy.

Together, they form a framework designed for specialty trades where execution matters most.

We have carried the weight of payroll, cash flow, hiring, and operational breakdowns. We know the cost of leadership when the stakes are high and the margin for error is thin.

We exist to cut through the noise, install systems, and create structure that makes scaling inevitable. We align strategy with execution, embed inside leadership, and track results until they compound into profit and growth.

Our Vision

To assemble a private circle of 1,000 founder-led companies commanding more than $1 billion in strategic growth, designed with precision and controlled without compromise.

Our Mission

To engineer $1 billion in founder-driven growth through operational architecture, leadership control systems, and precision strategy. Whether you are breaching your first $10 million or securing $100 million and beyond, we make scale inevitable.

core values

Built for Founders. Engineered for Impact.

Clarity

We provide the perspective that cuts through complexity. Founders trust us for direct insight, thoughtful guidance, and strategy grounded in what drives real results. Clarity allows us to see what matters, make confident decisions, and lead with precision.

Discipline

We bring structure to ambition.
Sustainable growth requires consistency, accountability, and excellence at every level. Discipline ensures that bold visions are supported by systems capable of delivering measurable progress.

Partnership

We operate as embedded strategic partners.
Our work is hands-on, aligned with leadership, and focused on outcomes that matter. We collaborate deeply to unlock momentum, elevate execution, and serve as a force multiplier for your team.

Alignment

We connect strategy, people, and process to a shared objective.
When every part of the organization moves with unified purpose, growth becomes a natural result. Alignment transforms complexity into coordinated progress.

Performance

We measure success by the outcomes that matter most.
From scaling operations to preparing for a strategic exit, we focus on the levers that increase enterprise value. Our work is built to drive lasting results that can be seen, tracked, and scaled.

Who We Serve

We work with founders, CEOs, and leadership teams leading businesses between $1 million and $50 million in annual revenue. Our clients are beyond theory and ready for infrastructure that holds. They are building toward exits, acquisitions, or long-term scale and need real execution behind their strategy.

They choose Obsidian Thorne because we bring clarity, embed with their teams, and deliver measurable results with precision.

about the founder

Apple Levy
Founding Partner, Principal Strategist



Apple Levy is a nationally recognized operations advisor, business strategist, and author with more than two decades of experience transforming founder-led organizations into scalable, performance-driven enterprises. She has coached hundreds of business leaders across the United States and built a reputation for installing the systems, structure, and leadership alignment needed to grow with clarity and control. Her career spans executive leadership, operational consulting, coaching, and strategic infrastructure design across service-based, construction, and B2B verticals.
She is the author of The Apple Effect, a framework for operational excellence and sustainable scale that has become a trusted resource for founders and executive teams looking to systematize growth, install leadership accountability, and increase enterprise value. Her work focuses on turning complexity into clarity and vision into execution.

Apple has served as a senior advisor to multimillion-dollar companies navigating growth, transition planning, and organizational restructuring. She has built performance systems that improve margin, retention, and scalability, with deep expertise in KPI architecture, SOP development, team alignment, and operational optimization. Her consulting approach is hands-on, data-informed, and focused on results that last beyond the founder.

Her work supports organizations preparing for exits, scaling past critical growth thresholds, and rebuilding internal systems to unlock long-term enterprise value. Apple’s impact is measured by clarity, performance, and repeatable success at scale.

about the founder

Damon Levy
Founding Partner, Business Development



Damon Levy is a seasoned business leader with three decades of experience spanning direct sales, direct marketing, technology, and talent acquisition. Throughout his career, he has built and led companies that solve complex business challenges and deliver measurable results in competitive markets.

Damon’s work is grounded in the belief that lasting growth comes from the right balance of systems and human connection. His success has been driven not only by technology and advanced engagement strategies, but also by his philosophy that growth depends as much on people as it does on systems. That same approach defines his role as Founding Partner of Obsidian Thorne, where he advises companies across construction, specialty trades, healthcare, transportation and logistics, architecture, engineering, and military transitions. His focus is on helping leaders scale revenue, improve margins, streamline operations, and build stronger, more resilient organizations that thrive in competitive markets.

Earlier in his career, Damon led one of the first technology companies to pioneer e-commerce and payment processing platforms. Combined with decades of experience in human capital and entrepreneurship, this foundation continues to shape his hands-on style of leadership. Across industries, he has built a reputation for quickly assessing businesses, identifying opportunities, and implementing systems that create lasting growth.

For Founders Who Play to Win

You already know what average looks like. You have seen what happens when good enough runs the board. That is not why you are here.

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