Who We Are Shows Up in How We Operate

We build and install profit and revenue systems inside the business.
We embed with founders in construction, specialty trades, and home services to fix operational breakdowns, restore margin control, and create predictable growth. The work is hands-on. The systems stay in place. The results compound after we step away.
Learn more about the founders →

The Obsidian Thorne Code

Obsidian represents the reality of ownership.
Pressure, responsibility, and decisions made when the margin for error is thin.

Thorne represents the system.
The structure, guardrails, and leverage points that protect margins and turn effort into repeatable results.

Together, they form a practical operating framework built for construction, specialty trades, manufacturing, MEP, and home services where execution matters more than theory.

We have carried payroll, managed cash constraints, hired under pressure, and navigated operational breakdowns in real businesses. We understand what leadership costs when growth is required and mistakes are expensive.

Our work is simple and disciplined. We cut through noise, install systems, and create structure that makes scale possible. Strategy is aligned to execution. We embed where decisions are made. Results are tracked until they compound into sustained profit and control.

Our Vision

To build a private circle of 1,000 founder-led companies achieving over $1 billion in disciplined, strategic growth through precision, control, and execution.

Our Mission

To engineer founder-led growth from early-stage through nine-figure scale by installing operational architecture, leadership control systems, and precision strategy. We make growth repeatable, controlled, and sustainable at every stage.

Core Values

Clarity

We provide the perspective that cuts through complexity. Founders trust us for direct insight, thoughtful guidance, and strategy grounded in what drives real results. Clarity allows us to see what matters, make confident decisions, and lead with precision.

Discipline

We bring structure to ambition.
Sustainable growth requires consistency, accountability, and excellence at every level. Discipline ensures that bold visions are supported by systems capable of delivering measurable progress.

Partnership

We operate as embedded strategic partners.
Our work is hands-on, aligned with leadership, and focused on outcomes that matter. We collaborate deeply to unlock momentum, elevate execution, and serve as a force multiplier for your team.

Alignment

We connect strategy, people, and process to a shared objective.
When every part of the organization moves with unified purpose, growth becomes a natural result. Alignment transforms complexity into coordinated progress.

Performance

We measure success by the outcomes that matter most.
From scaling operations to preparing for a strategic exit, we focus on the levers that increase enterprise value. Our work is built to drive lasting results that can be seen, tracked, and scaled.

Who We Serve

We work with founders, CEOs, and leadership teams running businesses from early traction through $50 million in annual revenue. Our clients have moved past theory and are ready to install infrastructure that holds under growth.

They are building toward exits, acquisitions, or long-term scale and require real execution behind their strategy. Obsidian Thorne is chosen for clarity and follow-through.

We embed with leadership teams, install operating systems, and track results until performance becomes predictable.

about the founder

Apple Levy
Founding Partner, Principal Strategist

Apple Levy is a nationally recognized operations advisor, business strategist, and author with more than two decades of experience transforming founder-led organizations into scalable, performance-driven enterprises. She has coached hundreds of business leaders across the United States and built a reputation for installing the systems, structure, and leadership alignment needed to grow with clarity and control. Her career spans executive leadership, operational consulting, coaching, and strategic infrastructure design across service-based, construction, and B2B verticals.
She is the author of The Apple Effect, a framework for operational excellence and sustainable scale that has become a trusted resource for founders and executive teams looking to systematize growth, install leadership accountability, and increase enterprise value. Her work focuses on turning complexity into clarity and vision into execution.

Apple has served as a senior advisor to multimillion-dollar companies navigating growth, transition planning, and organizational restructuring. She has built performance systems that improve margin, retention, and scalability, with deep expertise in KPI architecture, SOP development, team alignment, and operational optimization. Her consulting approach is hands-on, data-informed, and focused on results that last beyond the founder.

Her work supports organizations preparing for exits, scaling past critical growth thresholds, and rebuilding internal systems to unlock long-term enterprise value. Apple’s impact is measured by clarity, performance, and repeatable success at scale.

about the founder

Damon Levy
Founding Partner, Business Development

Damon Levy is a seasoned business leader with three decades of experience spanning direct sales, direct marketing, technology, and talent acquisition. Throughout his career, he has built and led companies that solve complex business challenges and deliver measurable results in competitive markets.

Damon’s work is grounded in the belief that lasting growth comes from the right balance of systems and human connection. His success has been driven not only by technology and advanced engagement strategies, but also by his philosophy that growth depends as much on people as it does on systems. That same approach defines his role as Founding Partner of Obsidian Thorne, where he advises companies across construction, specialty trades, home services, transportation and logistics. His focus is on helping leaders improve marketing effectiveness, scale revenue, strengthen margins, streamline operations, and build more resilient organizations that thrive in competitive markets.

Earlier in his career, Damon led one of the first technology companies to pioneer e-commerce and payment processing platforms. Combined with decades of experience in human capital and entrepreneurship, this foundation continues to shape his hands-on style of leadership. Across industries, he has built a reputation for quickly assessing businesses, identifying opportunities, and implementing systems that create lasting growth

For Founders Who Play to Win

You already know what average looks like and what happens when good enough runs the business. This is for founders who want more.

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