Who We Are Is How We Operate

We are not consultants. We are architects of control.
We enter quietly, embed deeply, and leave behind a machine that runs with precision and power.
For founders who refuse to play by common rules, we build the architecture others will never see until it is too late.
We install. We embed. We deliver results that cannot be undone.

Why Obsidian Thorne Exists

Obsidian is the founder’s journey, forged under pressure, sharpened through fire, and unyielding in its edge.
Thorne is the system, the guardrails, the leverage points, and the control mechanisms that protect margin and preserve legacy.

Together, they form a framework few ever access, and fewer still can execute.

We have carried the weight of payroll, cash flow, hiring, and operational breakdowns. We have rebuilt under pressure. We know the cost of leadership when the stakes are high and the margin for error is thin.

We exist to remove the noise, install the systems, and create structure that makes scale inevitable. We align strategy with execution, embed in your command structure, and track every result until it compounds.

Our Vision

To assemble a private circle of 1,000 founder-led companies commanding more than $1 billion in strategic growth, designed with precision and controlled without compromise.

Our Mission

To engineer $1 billion in founder-driven growth through operational architecture, leadership control systems, and precision strategy. Whether you are breaching your first $10 million or securing $100 million and beyond, we make scale inevitable.

core values

Built for Founders. Engineered for Impact.

Clarity

We provide the perspective that cuts through complexity. Founders trust us for direct insight, thoughtful guidance, and strategy grounded in what drives real results. Clarity allows us to see what matters, make confident decisions, and lead with precision.

Discipline

We bring structure to ambition.
Sustainable growth requires consistency, accountability, and excellence at every level. Discipline ensures that bold visions are supported by systems capable of delivering measurable progress.

Partnership

We operate as embedded strategic partners.
Our work is hands-on, aligned with leadership, and focused on outcomes that matter. We collaborate deeply to unlock momentum, elevate execution, and serve as a force multiplier for your team.

Alignment

We connect strategy, people, and process to a shared objective.
When every part of the organization moves with unified purpose, growth becomes a natural result. Alignment transforms complexity into coordinated progress.

Performance

We measure success by the outcomes that matter most.
From scaling operations to preparing for a strategic exit, we focus on the levers that increase enterprise value. Our work is built to drive lasting results that can be seen, tracked, and scaled.

Who We Serve

We work with founders, CEOs, and leadership teams running businesses between $3 million and $50 million in annual revenue. Our clients are past the point of theory and are ready for infrastructure that holds. They are building toward exits, acquisitions, or long-term scale and need real execution behind their strategy.

They choose Obsidian Thorne because we bring clarity, embed with their teams, and deliver results with precision.

about the founder

Apple Levy
Founder, Principal Strategist



Apple Levy is a nationally recognized operations advisor, business strategist, and author with more than 15 years of experience transforming founder-led organizations into scalable, performance-driven enterprises. She has coached hundreds of business leaders across the United States and built a reputation for installing the systems, structure, and leadership alignment needed to grow with clarity and control. Her career spans executive leadership, operational consulting, coaching, and strategic infrastructure design across service-based, construction, and B2B verticals.
She is the author of The Apple Effect, a framework for operational excellence and sustainable scale that has become a trusted resource for founders and executive teams looking to systematize growth, install leadership accountability, and increase enterprise value. Her work focuses on turning complexity into clarity and vision into execution.

Apple has served as a senior advisor to multimillion-dollar companies navigating growth, transition planning, and organizational restructuring. She has built performance systems that improve margin, retention, and scalability, with deep expertise in KPI architecture, SOP development, team alignment, and operational optimization. Her consulting approach is hands-on, data-informed, and focused on results that last beyond the founder.

Her work supports organizations preparing for exits, scaling past critical growth thresholds, and rebuilding internal systems to unlock long-term enterprise value. Apple’s impact is measured by clarity, performance, and repeatable success at scale.

For Founders Who Play to Win

You already know what average looks like. You have seen what happens when good enough runs the board. That is not why you are here.

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