We Install Systems for Contractors, Home Services, Hospitality, and Service Businesses That Turn Referrals and Relationships Into Steady Revenue
Using the principles from The Apple Effect, Obsidian Thorne installs proven operational systems that turn referrals, follow up, and relationships into predictable revenue for service based and relationship driven businesses.
Testimonials
“Apple’s insight and her ability to pinpoint bottlenecks strengthened operations.”
Const. Equip., PA.
“Apple has been a true hero for our organization. She stepped right in, aligned the team, clarified priorities.”
Residential GC, TN.
“You changed how we look at our business and helped us understand what we were missing.”
Government GC, VA.
“What you’ve built for us has allowed us to focus on the work that matters most. The pressure was removed”.
Commercial GC, LA.
“We tried others, but nothing clicked until you stepped in. Your approach genuinely reignited our motivation.”
Excavation Co. NY.
The AI Powered Referral Prospecting Engine
An all in one AI powered outreach platform built for contractors, specialty trades, and home service companies that delivers verified local referral contacts in your service area plus a turnkey system to reach out and follow up consistently.

The Story Behind Obsidian Thorne
Obsidian represents the reality of ownership: pressure, responsibility, and decisions made when the margin for error is thin. Thorne represents the system: the structure, guardrails, and leverage points that protect margins and turn effort into repeatable results.
Together, they form a code for founders who refuse surface-level advice. We strip away noise, install structure, and align execution with strategy so tightly that profit acceleration becomes inevitable.
For Founders Who Play to Win
You already know what average looks like and what happens when good enough runs the business. This is for founders who want more.

