We Help Businesses Double Revenue By Installing Operational Systems And Structured Outreach Infrastructure
Built On The Principles In The Apple Effect, We Help Companies Double Revenue Through Operational Systems And Structured Outreach Infrastructure.
Testimonials
“Apple’s insight and her ability to pinpoint bottlenecks strengthened operations.”
Const. Equip., PA.
“Apple has been a true hero for our organization. She stepped right in, aligned the team, clarified priorities.”
Residential GC, TN.
“You changed how we look at our business and helped us understand what we were missing.”
Government GC, VA.
“What you’ve built for us has allowed us to focus on the work that matters most. The pressure was removed”.
Commercial GC, LA.
“We tried others, but nothing clicked until you stepped in. Your approach genuinely reignited our motivation.”
Excavation Co. NY.
The Outreach Growth System
A Done-For-You Structured Outreach and Operational System Built for Service Businesses to Generate Predictable Revenue Through Direct Market Access and Systemized Execution.


The Story Behind Obsidian Thorne
Obsidian represents the reality of ownership: pressure, responsibility, and decisions made when the margin for error is thin. Thorne represents the system: the structure, guardrails, and leverage points that protect margins and turn effort into repeatable results.
Together, they form a code for founders who refuse surface-level advice. We do not operate from the sidelines. We step into the business, install structure, align execution with strategy, and operate alongside ownership so growth is engineered, not hoped for.
Whether through outreach infrastructure or embedded operational leadership, the objective is the same: remove chaos, tighten execution, and build systems that make profit acceleration inevitable.
For Founders Who Play to Win
You already know what average looks like and what happens when good enough runs the business. This is for founders who want more.

