The Executive Team Behind Obsidian Thorne
We install executive leadership, operational discipline, and business development infrastructure directly inside the business.
Our team embeds with founders and leadership teams to implement the structure, management cadence, and accountability systems, and business development processes required to generate sustainable growth, regain margin control, and build companies capable of scaling beyond the founder.
Apple Levy
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Connect with Apple
Founding Partner, Principal Strategist
Apple Levy is an operations advisor, business strategist, author, and keynote speaker with more than two decades of experience helping founder-led companies scale with structure and clarity... She works directly with leadership teams to install operational systems, leadership accountability, and performance frameworks that support sustainable growth and scalable companies. While best known for her operational expertise, Apple also works with a select number of established organizations on business development and market expansion initiatives. She possesses a unique ability to gain access to decision makers, influencers, and opportunity sources that many companies find difficult to reach. Her combination of strategic thinking, persistence, and relationship development has helped organizations create new revenue opportunities, enter new markets, and establish relationships that would otherwise remain out of reach. As the author of The Apple Effect, her work focuses on turning vision into disciplined execution so organizations can grow beyond founder dependence and build lasting enterprise value. More… Less…
Founding Partner, Principal Strategist
Apple Levy is an operations advisor, business strategist, author, and keynote speaker with more than two decades of experience helping founder-led companies scale with structure and clarity... She works directly with leadership teams to install operational systems, leadership accountability, and performance frameworks that support sustainable growth and scalable companies. While best known for her operational expertise, Apple also works with a select number of established organizations on business development and market expansion initiatives. She possesses a unique ability to gain access to decision makers, influencers, and opportunity sources that many companies find difficult to reach. Her combination of strategic thinking, persistence, and relationship development has helped organizations create new revenue opportunities, enter new markets, and establish relationships that would otherwise remain out of reach. As the author of The Apple Effect, her work focuses on turning vision into disciplined execution so organizations can grow beyond founder dependence and build lasting enterprise value. More… Less…
Damon Levy
Founding Partner, Business Development
Damon Levy is a recruitment strategist and entrepreneur with more than three decades of experience in direct marketing, technology, and executive talent acquisition, helping companies identify and secure experienced… leadership talent that can strengthen operations and accelerate growth. Known for quickly identifying leadership gaps and introducing the right executives at the right time, Damon helps organizations place high-impact talent and turn strategy into consistent execution. More… Less…
Founding Partner, Business Development
Damon Levy is a recruitment strategist and entrepreneur with more than three decades of experience in direct marketing, technology, and executive talent acquisition, helping companies identify and secure experienced… leadership talent that can strengthen operations and accelerate growth. Known for quickly identifying leadership gaps and introducing the right executives at the right time, Damon helps organizations place high-impact talent and turn strategy into consistent execution. More… Less…
JessaElaine Baldassarre
Fractional COO
JessaElaine Baldassarre is an operations executive and business strategist with 13+ years of experience helping companies scale, stabilize, and improve performance… across SaaS, e-commerce, services, and marketplace environments. She works with leadership teams to strengthen operating systems, improve customer and team workflows, create accountability structures, and turn business priorities into clear execution. Her work focuses on bringing structure to fast-moving or founder-led organizations, improving cross-functional performance, and building the rhythms, dashboards, and processes needed for sustainable growth. Known for translating strategy into practical execution, JessaElaine helps companies move from reactive operations to disciplined, measurable performance. More… Less…
Fractional COO
JessaElaine Baldassarre is an operations executive and business strategist with 13+ years of experience helping companies scale, stabilize, and improve performance… across SaaS, e-commerce, services, and marketplace environments. She works with leadership teams to strengthen operating systems, improve customer and team workflows, create accountability structures, and turn business priorities into clear execution. Her work focuses on bringing structure to fast-moving or founder-led organizations, improving cross-functional performance, and building the rhythms, dashboards, and processes needed for sustainable growth. Known for translating strategy into practical execution, JessaElaine helps companies move from reactive operations to disciplined, measurable performance. More… Less…
Austin Smiley
Fractional CFO
Austin Smiley is a seasoned financial executive who partners with founders and leadership teams across construction, trades, home services, logistics/trucking, manufacturing… and other operationally complex businesses to improve financial clarity, strengthen margins, and drive scalable growth. He specializes in translating financial data into practical strategy, helping companies gain control over cash flow, pricing, cost structure, and operational performance without adding unnecessary overhead. He is known for implementing practical financial systems, dashboards, and operational reporting that help leadership teams identify margin leakage, improve visibility, and make faster, more confident decisions across growing businesses. More… Less…
Fractional CFO
Austin Smiley is a seasoned financial executive who partners with founders and leadership teams across construction, trades, home services, logistics/trucking, manufacturing… and other operationally complex businesses to improve financial clarity, strengthen margins, and drive scalable growth. He specializes in translating financial data into practical strategy, helping companies gain control over cash flow, pricing, cost structure, and operational performance without adding unnecessary overhead. He is known for implementing practical financial systems, dashboards, and operational reporting that help leadership teams identify margin leakage, improve visibility, and make faster, more confident decisions across growing businesses. More… Less…
Lex Levy
Business Development Coordinator
Lex Levy is a Business Entrepreneurship student at Arizona State University and serves as Business Development Coordinator for Obsidian Thorne, supporting client engagement, business development initiatives… and strategic outreach efforts. In addition to her role with Obsidian Thorne, Lex serves as Executive Vice President and Vice President of Marketing for ASU’s Financial Management Association and works as a Social Media and Marketing Events Associate for ASU’s School of Geographical Sciences and Urban Planning. An entrepreneur since her teens, she founded and successfully exited her first business before beginning college and continues to bring creativity, initiative, and a growth-oriented mindset to every project she supports. More… Less…
Business Development Coordinator
Lex Levy is a Business Entrepreneurship student at Arizona State University and serves as Business Development Coordinator for Obsidian Thorne, supporting client engagement, business development initiatives… and strategic outreach efforts. In addition to her role with Obsidian Thorne, Lex serves as Executive Vice President and Vice President of Marketing for ASU’s Financial Management Association and works as a Social Media and Marketing Events Associate for ASU’s School of Geographical Sciences and Urban Planning. An entrepreneur since her teens, she founded and successfully exited her first business before beginning college and continues to bring creativity, initiative, and a growth-oriented mindset to every project she supports. More… Less…
Marvin Reyes
Creative Director & Digital Media Strategist
Marvin serves as Creative Director & Digital Media Strategist for Obsidian Thorne, leading the company’s visual brand presence across digital, web, social media… and marketing platforms. With expertise spanning graphic design, website development, content creation, branding, and social media management, he helps transform complex business concepts into compelling visual experiences that strengthen market positioning and audience engagement. His work supports both Obsidian Thorne and its clients through the development of professional brand assets, digital marketing materials, website experiences, social media campaigns, and creative content designed to drive visibility and growth. Known for combining creativity with strategic thinking, Marvin ensures that every visual touchpoint reflects the professionalism, authority, and execution-focused culture that defines the Obsidian Thorne brand. His ability to blend design, technology, and marketing helps businesses communicate clearly, build credibility, and stand out in competitive markets. More… Less…
Creative Director & Digital Media Strategist
Marvin serves as Creative Director & Digital Media Strategist for Obsidian Thorne, leading the company’s visual brand presence across digital, web, social media… and marketing platforms. With expertise spanning graphic design, website development, content creation, branding, and social media management, he helps transform complex business concepts into compelling visual experiences that strengthen market positioning and audience engagement. His work supports both Obsidian Thorne and its clients through the development of professional brand assets, digital marketing materials, website experiences, social media campaigns, and creative content designed to drive visibility and growth. Known for combining creativity with strategic thinking, Marvin ensures that every visual touchpoint reflects the professionalism, authority, and execution-focused culture that defines the Obsidian Thorne brand. His ability to blend design, technology, and marketing helps businesses communicate clearly, build credibility, and stand out in competitive markets. More… Less…
Aimee Andalo
Administrative Coordinator
Aimee Andalo serves as Administrative Coordinator for Obsidian Thorne, providing the organizational structure, communication support, and administrative oversight… that help keep internal operations running smoothly. With more than a decade of experience working alongside Apple Levy across multiple businesses, ventures, and growth initiatives, Aimee has played a key role behind the scenes supporting business operations, project coordination, client communication, and executive administration. Known for her reliability, attention to detail, and ability to keep moving parts organized, Aimee helps ensure priorities stay aligned, deadlines are met, and client-facing deliverables move efficiently through execution. Her long-standing partnership with the Obsidian Thorne leadership team provides a deep understanding of the company’s standards, culture, and commitment to operational excellence. Through strong coordination and consistent follow-through, she helps create the stability and support required for high-performance execution across the organization. More… Less…
Administrative Coordinator
Aimee Andalo serves as Administrative Coordinator for Obsidian Thorne, providing the organizational structure, communication support, and administrative oversight… that help keep internal operations running smoothly. With more than a decade of experience working alongside Apple Levy across multiple businesses, ventures, and growth initiatives, Aimee has played a key role behind the scenes supporting business operations, project coordination, client communication, and executive administration. Known for her reliability, attention to detail, and ability to keep moving parts organized, Aimee helps ensure priorities stay aligned, deadlines are met, and client-facing deliverables move efficiently through execution. Her long-standing partnership with the Obsidian Thorne leadership team provides a deep understanding of the company’s standards, culture, and commitment to operational excellence. Through strong coordination and consistent follow-through, she helps create the stability and support required for high-performance execution across the organization. More… Less…
Janet Lordan
Executive Assistant
Janet Lordan serves as Executive Assistant for Obsidian Thorne, providing the executive and administrative support that enables the leadership team… to operate efficiently and execute with speed. Having worked alongside Damon Levy for nearly seven years, she has become a trusted member of the organization, supporting business development initiatives, marketing operations, project coordination, and day to day administrative functions. Known for her exceptional attention to detail, reliability, and strong organizational skills, Janet helps ensure priorities remain on track, deadlines are met, and critical projects move forward seamlessly. Her commitment to accuracy, follow through, and consistent execution makes her an invaluable resource to both the executive team and the clients Obsidian Thorne serves. More… Less…
Executive Assistant
Janet Lordan serves as Executive Assistant for Obsidian Thorne, providing the executive and administrative support that enables the leadership team… to operate efficiently and execute with speed. Having worked alongside Damon Levy for nearly seven years, she has become a trusted member of the organization, supporting business development initiatives, marketing operations, project coordination, and day to day administrative functions. Known for her exceptional attention to detail, reliability, and strong organizational skills, Janet helps ensure priorities remain on track, deadlines are met, and critical projects move forward seamlessly. Her commitment to accuracy, follow through, and consistent execution makes her an invaluable resource to both the executive team and the clients Obsidian Thorne serves. More… Less…
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