Apple Levy

Executive Summary

Apple Levy is the Founder of Obsidian Thorne, author of The Apple Effect, keynote speaker, and an accomplished executive who helps founder-led companies build the operational structure, leadership discipline, and business development systems required for sustainable growth. She works directly with ownership and executive teams to strengthen execution, improve accountability, create scalable operational frameworks, and position organizations to grow beyond founder dependence.

Business Development Leadership

Apple works with a select number of established companies on strategic business development initiatives. Rather than focusing on traditional sales, she develops executive-level relationships that create meaningful opportunities with architects, developers, general contractors, owners, and key industry decision makers. Most recently, she helped a $17 million cabinet manufacturer expand into Arizona, generating eleven bid opportunities within thirty days with organizations including Gensler, Layton Construction, Empire Group, and other major industry leaders before successfully expanding those efforts into California.

Operational & Executive Leadership

As a fractional executive and Chief Operating Officer, Apple partners with leadership teams to install the systems, management cadence, accountability, and operational discipline necessary to support long-term growth. Her work includes executive leadership development, organizational design, performance management, process improvement, strategic planning, and creating the operational infrastructure companies need to scale efficiently while maintaining profitability.

The Apple Effect

Through her book, keynote presentations, and executive advisory work, Apple teaches leaders how disciplined execution, accountability, and operational consistency transform organizations. The principles behind The Apple Effect have become the foundation of Obsidian Thorne’s methodology, helping companies replace founder dependency with structured leadership, repeatable systems, and sustainable organizational growth.

Industry Experience

Apple’s experience spans construction, manufacturing, home services, logistics, transportation, and other founder-led organizations where operational excellence and strategic growth are essential. She is known for helping leadership teams improve communication, strengthen execution, create new revenue opportunities, and build organizations capable of scaling without sacrificing culture, accountability, or operational control.

Apple currently works with a limited number of companies through Obsidian Thorne on fractional executive leadership, operational transformation, and strategic business development initiatives. To request an introduction or discuss availability, please use the contact form on this page.