Install the leadership, structure, and operating system that gives you time, bandwidth, and predictable growth in just 12 weeks

Black Margin Directives

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Question: What are the current roadblocks in your business that’s holding back your growth?
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We turn founder-dependent companies into self-sustaining, scalable organizations in 12 weeks.

The Problem

Most construction, home services and specialty trade companies stall out, not because of lack of work, but because the founder is buried in decisions, profit leaks go unchecked, and leadership capacity never scales. Cash flow may improve, but without duplicating leadership and controlling execution, growth quickly plateaus.

The Solution

The Black Margin Directives is a leadership and margin expansion program that:

• Locks down the vital KPIs that drive profit clarity
• Exposes and plugs margin leaks
• Installs an operating cadence that runs without the founder
• Duplicates leadership capacity and frees the owner’s calendar
• Builds a precise expansion roadmap to scale with confidence

Proven Impact

• Increase in net margin by eliminating profit leaks
• Owner calendar freed by 20+ hours per week
• Leadership accountability rhythm
• Scalable sales process aligned to predictable KPIs
• Stress-tested systems ready for expansion

Designed for construction, specialty trades and home services companies ready to expand margins, build strong leaders, and plan for a profitable exit.

Testimonials

“Apple’s insight and her ability to pinpoint bottlenecks strengthened operations.”

Const. Equip., PA.

“Apple has been a true hero for our organization. She stepped right in, aligned the team, clarified priorities.”

Residential GC, TN.

“You changed how we look at our business and helped us understand what we were missing.”

Government GC, VA.

“What you’ve built for us has allowed us to focus on the work that matters most. The pressure was removed”.

Commercial GC, LA.

“We tried others, but nothing clicked until you stepped in. Your approach genuinely reignited our motivation.”

Excavation Co. NY.

For Founders Who Play to Win

You already know what average looks like and what happens when good enough runs the business. This is for founders who want more.

Name
Company Name
Phone
Email
Revenue
Number of Employees
Question: What are the current roadblocks in your business that’s holding back your growth?
Your application has been received. Our team will review your information and follow up with next steps
There has been some error while submitting the form. Please verify all form fields again.
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