Hands-On Business Development Designed to Create Opportunities, Build Relationships and Expand Revenue
Most companies have more revenue opportunity around them than they realize. Past customers, dormant prospects, old quotes, referral relationships, strategic partners and new markets can all represent potential revenue that is simply not being actively developed.
Obsidian Thorne provides experienced, hands-on business development that works directly inside your company to uncover opportunities, develop relationships and build a sustainable pipeline for growth.
Business Development That Actually Does the Work
We are not a traditional consulting company that develops a strategy and leaves your team responsible for executing it.
Our business development executives work alongside your company to identify opportunities, make introductions, reactivate relationships, conduct outreach, develop referral channels, open new markets and move opportunities forward.
We combine the strategic experience of senior business development leadership with the day-to-day execution required to turn relationships and opportunities into an active revenue pipeline.
We Start With the Opportunity Already Around You
Before looking outside the business for growth, we first look inside it.
Most established companies have years of customers, prospects, quotes, inquiries, relationships and opportunities sitting inside their existing database. Some were never properly followed up with. Others went dormant. Many simply stopped hearing from the company.
We organize and prioritize those opportunities and begin systematically reengaging them.
Revenue Recovery
Revenue Recovery is designed to identify business opportunities that already exist within your company’s network and history.
- Past customers and inactive accounts
- Previous prospects and inquiries
- Outstanding and abandoned quotes
- Lost or stalled opportunities
- Referral partners and industry relationships
- General contractors, developers, architects, vendors and strategic partners
- Existing contacts that have never been systematically developed
Market Expansion
Once existing opportunities are being actively developed, we expand outward.
Our team identifies the companies, decision makers, relationships and markets capable of creating the next generation of opportunities for your business.
- Target account identification and development
- Direct outbound relationship building
- Decision maker outreach
- Referral channel development
- Strategic introductions and networking
- Geographic and vertical market expansion
- Appointment and opportunity generation
- Ongoing follow-up and relationship development
From First Contact to Active Opportunity
Business development rarely happens through a single call or email. Opportunities are created through consistent communication, credibility, follow-up and relationship development.
We manage that process by maintaining contact with prospects and referral sources, identifying upcoming opportunities, coordinating meetings, tracking conversations and helping keep opportunities moving forward.
The objective is not simply to generate leads. It is to create and develop real business opportunities that can become revenue.
Building a Business Development Engine
The long-term objective is bigger than generating a handful of opportunities.
We work to build a repeatable business development engine inside the company that continuously develops relationships, recovers dormant revenue, creates new opportunities and expands the company’s reach into the market.
Over time, the company develops a deeper network, a stronger pipeline and a systematic approach to business development that does not depend solely on ownership or referrals arriving on their own.
What We Focus On
- Creating qualified business opportunities
- Recovering revenue from existing relationships and dormant prospects
- Developing new referral and strategic relationships
- Opening doors with targeted companies and decision makers
- Expanding into new geographic and vertical markets
- Building and maintaining a sustainable opportunity pipeline
- Creating greater consistency and accountability around business development
Who This Is For
Our business development services are designed for established companies that have a strong product or service but need a more consistent and proactive approach to creating growth.
- Companies relying heavily on referrals and repeat business
- Companies with valuable customer and prospect databases that are not being fully developed
- Companies that need more consistent opportunities entering the pipeline
- Companies looking to expand into new markets or territories
- Companies that need senior business development capability without building an entire internal department
- Companies that want experienced professionals actively developing business on their behalf
Experienced Business Development Without Building It From Scratch
Building an internal business development function requires recruiting, hiring, training, management, systems and time. Even after making the hire, the company still has to determine what markets to pursue, how opportunities will be developed and how activity will be managed.
Obsidian Thorne provides companies with an established business development capability that can begin working within the existing business, relationships and market immediately.
The result is a practical combination of strategy, relationships and execution focused on one objective: creating more opportunities for your company to grow.
