SIO- Skillset Intersects Opportunity. The foundation for consistent project flow.

From any point on a map in the United States, there are hundreds and often thousands of open opportunities within a fifty mile radius that match the exact skillset of a contractor, home service provider, or specialty trade.

These opportunities are sitting there every day, yet most business owners never tap into them. In fact, 99 percent of those who feel stuck are stuck for one reason: they never intersect their skillset with the opportunities already in their market. Relying only on ads that rarely convert or sporadic referrals is the fastest way to stay exactly where you are. The SIO approach changes that by showing you how to consistently place your skillset in front of the people and organizations that can refer or hire you.

Example: If you handle bathroom remodels or renovations, your total addressable market includes realtors preparing new listings, property managers with aging units, investors flipping homes, insurance agents managing claims, general contractors needing dependable subcontractors, and homeowners in neighborhoods built ten to twenty years ago. Most companies never reach out to these groups at all.

The foundation to ongoing and consistent projects lies within your SIO outreach.

To learn more email: strategy@obsidianthorne.com.

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