Don’t scale broke. Fix your cost structure first.

Most businesses don’t fail because they can’t sell, they fail because they scale on a broken foundation. Every hire, every campaign, every system you build on top of inefficiency multiplies your burn, not your profit. Before you push for growth, get your cost structure clean. Know what drives your profit, what drains it, and where you’re leaking cash under the label of “investment.” Don’t scale broke. Fix your numbers first, then accelerate with confidence.

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